http://www.articleheaven.com en-us editorial@articleheaven.com The very purpose of greeting card p rinting is to introduce yourself to new people. After all, you are greeting them to take a look at your company, so why am I coming across so m... http://www.articleheaven.com/article_703661_15.html 01st December 2008 I am sure you have certain things that you are pretty sure that you do best. These are the strengths for your company, the things that make you who you are and help to ensure that customers keep coming back. Every business out there has something about... http://www.articleheaven.com/article_702684_15.html 01st December 2008 One reason I have seen for companies avoiding newsletters is that they do not want to take the time to set up an operation like that. After all, newsletters are going to require a much different approach when it comes to the design and the way you impleme... http://www.articleheaven.com/article_702193_15.html 01st December 2008 Catalogs only have a certain amount of pages to them, and this is the biggest restriction you will have on what you can put in them. I will use the example of fifty pages just for the convenience of this article. You are going to <a href="http://www... http://www.articleheaven.com/article_702027_15.html 01st December 2008 How far in advance do you plan out your marketing pushes, and how quickly are you willing to change things if you need to? A lot of marketing is about grabbing the moment for yourself. You never really know when something is going to be popular, and so... http://www.articleheaven.com/article_700396_15.html 01st December 2008 I will admit up front that this is more of a personal preference for me, but I do think I have some good reasons for having it, so please hear me out. I get my fair share of <a href="http://www.printplace.com/printing/full-color-postcard-printing.aspx"... http://www.articleheaven.com/article_699368_15.html 01st December 2008 Of all the templates you could create I would say that brochure templates probably give you the most freedom. To elaborate, when it comes to a small advertisement like a postcard, if you have a very simple, basic template that you keep reusing, people ... http://www.articleheaven.com/article_695996_15.html 27th November 2008 A business card was originally created to help people stay in contact with one another. As society expanded so did businesses. What was originally purely local business started to increase in size. If a business was local enough it was not hard to know wh... http://www.articleheaven.com/article_688681_15.html 18th November 2008 Many people these days are asking themselves this very question: do you design your business cards yourself or should you hire someone else to take care of it? The reason is because of the rise in access to some very effective graphic design programs that... http://www.articleheaven.com/article_687102_15.html 16th November 2008 If you are going to set up a template than you want to be sure that you are getting all of the right visual details of it right. This will be something that you will be using for quite a while, so any mistake might end up costing you on multiple different... http://www.articleheaven.com/article_684848_15.html 11th November 2008 A booklet is derived from longer books, but meant more specifically for marketing. As the name would suggest it is a much smaller book, but just like a book, it is going to be very text heavy. On most occasions this is seen as a bad thing in marketing.... http://www.articleheaven.com/article_683884_15.html 10th November 2008 Far too often I have seen companies who put all of this time and attention into researching and designing their advertising, but when it comes time to actually implement the marketing they are not exactly sure how to go about it. This usually leads to ... http://www.articleheaven.com/article_678840_15.html 30th October 2008 When you open a book the two most important parts of it are at the very beginning and the very end. If the beginning of the book is not good, if it does not hook you right away, what are the odds that you are going to continue reading through the rest of ... http://www.articleheaven.com/article_678173_15.html 30th October 2008 Your brand is more than just your company name and logo. The best kinds of brands are the ones that have a very distinctive personality. You view them almost as you would a person, and you come to trust them to provide you with the best service possible. ... http://www.articleheaven.com/article_677622_15.html 30th October 2008 I am walking down a very long hallway at an airport—I am sure this setting is familiar, given that it seems like all airports are nothing but a series of long hallways. As I stroll quickly by I see one poster after another lining the walls. You need to ... http://www.articleheaven.com/article_673545_15.html 23rd October 2008 Reading a lot of straight facts is by default something most people do not find to be very entertaining. It is like being back in school again where you have to sift through a big textbook full of facts that you have trouble remembering. The point of <... http://www.articleheaven.com/article_668884_15.html 17th October 2008 If you want people to really care about what your company does you need to get them excited about it. Consider this: when the recent Star Wars movies came out there was a line of people who waited for days and days just to get into an early showing. Wh... http://www.articleheaven.com/article_667806_15.html 17th October 2008 It is kind of sad that the single best form of marketing is partially out of your hands. What I am referring to is referrals. This stands as the best way to ensure that another customer is going to give you a try. When someone refers me to a store I wa... http://www.articleheaven.com/article_666391_15.html 15th October 2008 I think anyone would be hard pressed to have avoided ever coming into contact with a brochure. These are such a commonly used advertisement they are simply everywhere. They might not be as visible as things like TV commercials and giant posters, but I am ... http://www.articleheaven.com/article_665201_15.html 14th October 2008 There is a huge discrepancy between the most simplistic posters I have ever seen and the most complicated ones. After seeing as many posters as I have over the years I have come to a very specific conclusion on what makes a poster work. The more compli... http://www.articleheaven.com/article_661795_15.html 13th October 2008 If you have the time, you should certainly consider sending a newsletter to your customers. Continue to build your mailing list, and send a newsletter to the people on it regularly. Monthly or quarterly (every three months) newsletters are usually the mos... http://www.articleheaven.com/article_661018_15.html 10th October 2008 A good marketing poster can do wonders for your business. If designed properly and placed in the right locations, a poster can bring in new customers and build loyalty among your existing customers. In fact, posters are among the most powerful and cost ef... http://www.articleheaven.com/article_660873_64.html 10th October 2008 Ok, I have read your poster. I was sitting at an airport waiting for my next plane and I looked across from me and saw that poster along the wall. It looked interesting, so I decided to get up and take a look. The <a href="http://www.printplace.com/pri... http://www.articleheaven.com/article_659915_15.html 08th October 2008 How often do you strike up a conversation with a complete stranger and hit it off right away? Maybe you work with them and that is what started things, or you happen to meet them at a common favorite spot that you both happen to share. Sure, you might ... http://www.articleheaven.com/article_659258_15.html 07th October 2008 How fun would Christmas be if you did not get any presents? Sure, the things you take home from a convention might not be the most exciting things in the world, but it is still nice to get them, and they still provide a distinctive purpose for your com... http://www.articleheaven.com/article_657780_15.html 06th October 2008 People often have a short memory, especially when it comes to some of the businesses they shop at. Why is this? Because people are busy. I am busy, and often my everyday life activities are going to get in the way of my ability to remember one business... http://www.articleheaven.com/article_655883_15.html 06th October 2008 I bet you have a lot of customers, and I bet many of them have a lot to say about how you should run your company. People are going to form opinions, and people like to have those opinions listened to. Think about the different sections in just about e... http://www.articleheaven.com/article_655144_15.html 02nd October 2008 Tradeshows provide you with an opportunity to help boost your company’s image in the marketplace if you know how to put on a good performance. The first step towards making sure your performance is as good as it can be is to be sure you know exactly ... http://www.articleheaven.com/article_654893_15.html 02nd October 2008 Tradeshows provide you with an opportunity to help boost your company’s image in the marketplace if you know how to put on a good performance. The first step towards making sure your performance is as good as it can be is to be sure you know exactly ... http://www.articleheaven.com/article_654499_64.html 01st October 2008 Are you able to say what the purpose of your posters is in a single sentence? How long is that sentence? Do you need only a simple sentence, or are you getting into something a little more complex to get across your message? This does not mean your ent... http://www.articleheaven.com/article_653112_15.html 30th September 2008 Successfully marketing your company takes a variety of advertising mediums to get your brand out to a much larger audience. Posters are one marketing tool that you do not want to skip because of their ability to reach a general audience and build up your ... http://www.articleheaven.com/article_649058_15.html 25th September 2008 Developing those first few leads for any business can be a trying task, and can make the differences between a successful business and an out-of-business. So what can you do to develop your leads? Direct mailing, sometimes known as <a href="http://w... http://www.articleheaven.com/article_647659_78.html 24th September 2008 No, it has not gone away just yet. The internet might have revolutionized many things in our society and brought with it styles of marketing that are often a lot cheaper, it still has not killed off the world of <a href="http://adamrice.typepad.com/kri... http://www.articleheaven.com/article_646223_15.html 23rd September 2008 Many companies choose to use flyers in their marketing campaign because of the wide range of utility and also the low-cost. You can create one design for flyer printing and use it in se... http://www.articleheaven.com/article_645270_15.html 23rd September 2008 It seems like as time marches forward people gain more and more methods for contacting each other. Back long before I was born all anyone really had was an address. Soon phone numbers were a prominent addition to your contact information. And then fax ... http://www.articleheaven.com/article_643148_15.html 19th September 2008 The question has to be asked when it comes to promoting your business: are you going to be focusing on a niche market or not? What kind of difference will it make to focus on one or the other? In some ways it really will not make much of a difference a... http://www.articleheaven.com/article_641977_15.html 18th September 2008 Let us say you walk into a store you frequent on a regular basis. Along the wall is a poster for…let us say a bookstore, just for arguments sake. So you walk by this poster, you glance over at it, but that is about it. You do not need any books right no... http://www.articleheaven.com/article_640907_15.html 17th September 2008 The way you approach your marketing has to do with what your goal with it is. It would seem like the basic purpose of any marketing is going to be the same: to further your business. But what exactly does that mean? Are you trying to bring in new... http://www.articleheaven.com/article_639875_15.html 16th September 2008 Complacency has been the death of many companies, and something that can be a very difficult thing to avoid if you are not aware it is happening. What exactly am I referring to? When it comes to marketing it can be very easy to settle into a routine... http://www.articleheaven.com/article_638887_15.html 15th September 2008 What is your hook? What exactly is a hook? This is what gets a person interested in reading or watching something. This applies just as much to fiction and movies as it does to marketing articles. When you first open a book how fast are you hooke... http://www.articleheaven.com/article_637311_15.html 15th September 2008 The type of business you have will have a big impact on what kind of direct mail piece will be best for you. Service-oriented businesses like accountants and doctors, only need to communicate with customers about four times a year – once a quarter. Prod... http://www.articleheaven.com/article_636040_15.html 12th September 2008 One of the biggest rookie mistakes when a business owner is writing his own brochure or flyer printing piece is focusing on the features instead of the benefits. As Perry Marshall says: “Why is it better to offer problem-solving information than a st... http://www.articleheaven.com/article_634772_15.html 10th September 2008 Many businesses think posters are only good for advertising. But poster printing can serve many useful purposes. Besides the obvious advertising value, posters can also be used to promote events, provide instructions, or as decorations. As you read throug... http://www.articleheaven.com/article_634183_15.html 10th September 2008 Booklet printing come in all shapes and sizes from magazines to proposals and presentation materials to annual reports. Because of the variety of designs, there is really no standard l... http://www.articleheaven.com/article_633071_15.html 09th September 2008 With any kind of advertising you always want people to take the time to look at it. The worst thing that can happen is they will just turn right around and throw it in the trash. This can be annoying enough when you are handing them a flyer or sending ... http://www.articleheaven.com/article_631242_15.html 09th September 2008 Copywriting experts have different philosophies when it comes to the tone of catalog copy, among other types of copy. Some think that you should only include facts, presenting the information formally, with bullets and sentence fragments. Others think tha... http://www.articleheaven.com/article_628713_15.html 08th September 2008 Advertising with posters can be a very successful marketing venture: you can reach a large and general audience in relatively little time. The key to effective posters is a design that can easily capture attention from a distance. White Space Using ... http://www.articleheaven.com/article_628533_15.html 08th September 2008 A business card stands in the gap between that initial meeting and a lasting relationship with prospects. After you leave the conversation, a client has only your business card to make that next step in contacting you for their needs. What often happens, ... http://www.articleheaven.com/article_627676_15.html 08th September 2008 Both newsletters and postcards are successful marketing tools. Each have their own advantages. Newsletters help your company stay connected with customers, and postcards are a great advertising tool because the information is out in the open. Try combinin... http://www.articleheaven.com/article_627474_64.html 08th September 2008 When it comes to brochure printing, there is a lot to consider before you place your order. Here are some topics to think about before you start the brochure printing process. 1. S... http://www.articleheaven.com/article_625150_15.html 08th September 2008