Author Information
Lynne Saarte
Member since 06th June 2007
Displaying 1 to 15 (of 38 articles)
05th September 2008
Calendar printing is and probably always will be a great tool for companies trying to market to their customers. While not one of the more mainstream forms of marketing it serves a di...
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05th September 2008
1. Learn great customer service skills. Advertising guru Clyde Bedell said “good selling is serving”. You cannot sell anything without great customer service skills. Service and sales go together. They are linked – if one goes up, the other goes up ...
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04th September 2008
A promotional brochure is a necessary aspect in your marketing campaign because it contains a more complete explanation of why your product is better than your competitors’. Your brochu...
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04th September 2008
Brochure printing can take both lots of time and money, which is why it is so important to create one that will sell your products. A reader usually determines within the first 3 seco...
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03rd September 2008
Whether your purpose is to advertise a new product, a new service, or simply your company, postcard printing will help you accomplish your goal. Postcards are a direct mail advertising...
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02nd September 2008
Newsletter printing provides for an excellent way to communicate with both staff and customers. They can be used to convey the company mission statement and sales philosophy throughout the company. Newsletter printing can also be used to inform staff of t...
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01st September 2008
The small business owner who succeeds is the person who understands what true marketing is all about.
Marketing is not just having a printed marketing brochure explaining to peop...
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28th August 2008
The first impression you make in your postcard marketing campaign is as important as your first impression when someone meets you for the first time. You only have a couple of seconds to get a prospect’s attention. With postcards, as with any other mark...
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25th August 2008
Print catalogs continue to be mailed by the thousands every day. Some companies send catalogs to introduce a new product line, such as clothing retailers for a seasonal change. Catalog businesses rely solely on mail-order catalog sales for income. Even th...
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21st August 2008
Most people enjoy the holidays and you can add to that joy by incorporating the holidays into your marketing plan. This could mean you print greeting cards to mail out or you brighten u...
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21st August 2008
While branding techniques for advertising still adhere to some of the old methods such as television, radio, brochure printing and catalogue printing, the modernization in today’s society requires other methods as well. Methods such as blogs, podcasts, ...
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17th August 2008
Even if you work for a company it is essential for you to develop a name for yourself—a brand—that distinguishes you from everyone else. Hairdressers do it all the time—they call it a following—and it gives them the advantage when they go from one...
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17th August 2008
The days of opening a new business, hanging up your shingle and hoping for the best are long past. This may have worked fifty years ago when communities were smaller and more close knit, but now its more likely that your business will linger for months be...
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16th August 2008
1. Identify the problem
No matter how great your business is, or how wonderful your solution is, it is useless without a problem. I know that is a “cart before the horse” analogy, but it is quite common in the business world. Many small businesses...
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15th August 2008
1. Build a client list.
Your client list is probably the most important part of your entire business. Without a good client list (or prospect list, if you will) you will never be able to grow your business sufficiently. Your client list should include...
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