Author Information
Aaron Wittersheim
Member since 25th January 2007
Occupation: Search Engine Marketing
Aaron Wittersheim is president of Whoast Inc., a Chicago-based search engine marketing firm. For more information, visit http://www.whoast.com
22nd July 2008
When most people search Yahoo! or Google for information, they tend to read the first page of results. A few may click two or three pages in -- especially if they didn't already find what they wanted -- but very few people ever dig any further.
That i...
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17th July 2008
What’s your web address? This is one of the single most important questions asked in the marketing world today. In the past, it was simply good enough to have any sort of presence online. With more and more business being conducted over the Internet, ho...
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02nd September 2007
With a population of more than 11 million in its city and suburbs, the Chicago area is a hot bed of buyers and sellers trying to connect with each other every day. There is competition in almost every conceivable industry, and advertisers constantly are o...
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03rd August 2007
Competition is a good thing, not just for the consumer, but also for the producer. It tells the customer they have choices, and although they may still choose the leading provider, there are alternative solutions. It drives the providers to stay focused o...
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04th June 2007
A solid search engine marketing, or SEM, strategy often closely resembles a modern investment portfolio. Some attention is given to short-term gains; some to middle-of-the-road opportunities; and, some to emerging markets. But most of the core portfolio i...
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10th February 2007
The volatile race to capture conversions has given the legendary commodities market a run for its money. But the “buy low, resell high” philosophy, known as search arbitrage, has left some in the search engine marketing, or SEM, community questioning ...
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26th January 2007
Buyers for your ball washer and lefty glove?
For golf pro shops, the upcoming months will be critical for a profitable 2007. If sales were below par last year, search engine marketing, or SEM, is the way to reach the top of the leaderboard. Americans c...
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