1) The best way to sell is to make it easy for people to buy from you.

The internet makes it possible for anyone, anywhere, to find your information - 24 hours a day / 365 days a year - at precisely the time their check book is open and they're looking for a supplier.

2) There is no downtime between the time that information is requested and that it is received.

Internet marketing cuts your costs by replacing the physical mass of catalogues, trade journals, direct mail and buying guides with the instant and weightless world of information. It is, after all, the information age :)

3) Marketing on the web is intelligent.

Rather than trying to find the people who want and need your product or service at precisely the time they experience that need, you prepare for them to find you. The world may not beat a path to your door for a better mousetrap, but they will take a fast trip on the information highway.

4) Your web presence is a global presence, without requiring a global budget.

Transaction costs are minimal, and the reach is maximal. The internet is a great place to get started in a business because the exposure is global. You don't need to spend time "expanding your business to a global market" because the internet its already there.

5) When you put your money into it, you won't have to put too much.

Not only is online marketing fast and easy, it's relatively inexpensive. Compared to other forms of promotions, it is far more affordable and cost effective. Naturally, in certain venues can be expensive, especially if you want a banner ad or link on an extremely popular and well known website. More often than not, though, it can be highly affordable for just about any size business.

6) Automate all your tasks.

The proper use of technology allows internet businesses to put many tasks on "auto pilot", meaning the business works, while they are not there "working". Plus, you can outsource the boring work. E-mail, newsgroups, rss feeds and Newsletters hosted by you are fantastic ways to communicate with your clients and prospects and can be automated easily. Check out the MyOT Publishing Newsletter here

7) Focus on what you love.

In order to succeed, most small businesses must adopt a narrow market focus. In doing so, they can develop a premium reputation for serving that narrow market. This means that you can become a guru at what you love, with little or no competition.

8) Partnerships are easy to establish.

Smart internet businesses create networks of strategic partners and address the needs of their clients with the best and brightest every time. There are thousands of people out there starting their own online businesses. Often this is seen as competition but its actually a fantastic resource for those looking for partnerships. Two heads are better than one. Combine your resources and you've only gained. You can't loose.

9) Flexibility.

Internet businesses can obtain new data from their market to dramatically change their business model to align with a new opportunity. This is flexibility! The internet is a fantastic place full of opportunity with many niche markets for individuals like you to fill. New areas are being discovered and created every day. Almost ANYTHING can be marketed online.

10) Educate your market online, and create your own niche.

Lacking big ad budget, internet businesses can educate their prospects as an incentive toward the sale. This trust building process makes selling unnecessary and delivers the ideal client relationships. Providing a "free service" or resource for your potential clients is a steady way to establish rapport and develop a client base.


11) BONUS TIP! It's Fun! - Why does someone start a business?

To get more out of their life, to develop a passion, to create freedom? It doesn't really matter why, but all these things are motivators for most of us. Passion and purpose are essential and the fun of doing it yourself is contagious. Many online businesses have started out as simply hobbies and ended up as fantastic money earners.

How would you like to quit your day job? Spend more time with your family? Have extra cash so you don't have to worry so much?

Get great start up advice and more informative articles at http://www.myowntrade.com
This article was brought to you by Chris West, a successful marketer and entrepreneur with more than ten years experience in the field. He offers a Free Newsletter where you can learn the Harsh Facts about online marketing from someone who's learned from experience. http://www.myowntrade.com