The other day I walked into a local furniture store and three salespeople almost knocked each other over trying to get to me first.
The lucky winner who did manage to reach me, took my arm and said slickly, “I’m Stan, you just tell me what you’re looking for sweetheart.”

Despite the fact that I’m not a big fan of the “sweetheart” phrase, I smiled, “Oh, I’m just looking….” But, I could tell that Stan would not be shut down so easily.

Stan gave my arm a squeeze and winked at me, “Let me show you around the store, honey.”

I immediately stiffened because I hate when people try and “sell me” (and “honey” is not my favorite either). Despite the fact that Stan viewed me as a “honey sweetheart,” I needed to get out of that store ASAP!

Believe me, I am not the only one who hates to be sold. As humans, we want to feel that we are in control of our choices and of making our own decisions. We don’t like to be “talked into” anything. And we certainly don’t like when we feel that someone is trying to force us to spend our hard-earned money! We want to decide when and what we spend our money on.

However, even though most people hate the idea of selling, something very strange happens to them as soon as they join a network marketing company. They become full-fledged, 100%, tried and true “sales people.” How in the world does this happen? It’s pretty simple. Most people don’t know what to do when they first start out in network marketing. So, because of a lack of knowledge and training, they try to “sell” their product or business opportunity! They tell prospects that their product is the greatest product since sliced bread, their company can’t be beat and that their compensation plan is the most powerful in the universe.

Hopefully, you recognize the problem here. Their prospect feels the exact same way that I did when I was trying to get out of that furniture sold. Their prospect feels as if they are being sold and they hate it!

So, what ever does a new network marketer do? Again, the answer is simple. The network marketer should never, ever sell! And, since over 90% of our population hates the idea of selling, this should be a huge relief!

The successful network marketer needs to make a paradigm shift in his or her thinking. Instead of selling, she needs to be teaching. Research suggests that people tend to follow leaders and those who have a powerful knowledge base. (A quick peek back in history supports this notion as well!)

If your desire is huge and unstoppable success, then you must begin the process of teaching your prospects rather than selling them. Again, this doesn’t need to be a daunting thought! Your upline should have an abundance of ideas that you can borrow, learn and then re-teach to interested prospects. You can accomplish this through a brief report on your website, a short e-book, a 10-day e-course or publishing an ezine.

If you move into the role of a teacher, you will find that people will flock to your business like never before! Remember, teaching is your key to success!

Jessica Swanson is a wife, mom and wildly successful networker who achieved a six-figure income in just four months. As the founder and creator of the cutting-edge VIDEO EZINE, Online Networking Success, she has trained thousands of people all over the world how to achieve financial success. To receive Jessica’s FREE VIDEO EZINE and take a tour of her website go to: http://www.GeneSuccessTour.com

Jessica is also reachable by phone: 224-436-2996