If you want to do effective marketing in this century the only effective way to go is leveraging the users participating in cyberspace. Those, who have the purchasing power marketers want to reach are online: One billion today, two billion tomorrow, three billion the day after tomorrow. Whether you want to reach people in America, China, across Europe or in Japan, the purchasing power owners are all online.

Well, what matters the most over all is that marketing executives need to understand that in the flat world of Globalization - Internet marketing as supposed to conventional marketing - does not need to be country specific. Location and related demographics are only one element in targeting. More importantly, the people hook up on the Internet with their interests and hunger for relevant information. The like-mindedness of the Internet users is demonstrated every day on more or less all sites as every site gets traffic from allover the globe. In a more visualized way to express this happening you could also picture global tribal structures that connect from various locations. Actually, there is an awesome book on this subject called 8W8 - Global Space Tribes. It may not really a business book, but it envisions this in a great way. If you are interested in this also www.8w8.com is the site and this is the blog if you want to express your opinion 8w8-globalspacetribes.blogspot.com You could also consider it as a manual for marketing in the digital age.

One thing also worth mentioning is that we are also entering the mobile age. 600 million mobile phones in China by the end of this year does not mean that all are going online with their devices, but at one stage they will. There are more mobile phones in the world then Internet users, which is another catalyst for Internet marketing to come.

In short, want to do marketing in this century: understand and target the global space tribes and you are all set.