Marriott Company’s Expanding into the Market of Kenya
24th August 2007
As for current economic development of Kenya, its government promotes the improvement of stagnating agriculture; it also encourages investments of the people in the industries which are developing. Due to the assistance of the International Monetary Fund (IMF) World Bank and other global financial organizations Kenya is on the steady path to the financial stability. Today the government of Kenya is focused on working up the anti-corruption measures. It adopts the laws and puts into action the judicial procedures that are aimed to ensure the profitability and transparency of the economy.
Kenya exports such products, like coffee and tea, different petroleum goods, pyrethrum, cement, oil. The export potential of Kenya consists approximately of 2 billion dollars. In 2006 Kenya and China have signed an oil exploration contract, for China is quite interested in discovering significant oil sources in Kenya as the transporting of the black gold is of a great importance for Chinese booming economy. Moreover, most profitable markets for Kenya are Tanzania, Uganda, South Africa, the Netherlands, and the United States of America. The quantity of imported products is higher in comparison with the quantity of the exported products, among which the most popular goods are the paper products, iron materials, vehicles and wheat.
As the level of industry development of Kenya is high enough, this market has a number of opportunities and benefits for Marriott.
On the next step of the analysis of the environment of Marriott, it is essential to pay attention to Marriott's performance and to ascertain its chances in Kenya.
Timothy Anderson is the head of customer care center at Standoutessay.com,
Writing Custom. Having completed a number of written
Online Essays himself, Timothy uses his knowledge to provide individualized customer support to students, who order
critique writing services.