1. Allow people to make money reselling the product or service.
Tell people they can join your affiliate program, if they order.
You could pay them per sale, per click, per referral, etc.

2. Offer people a money back guarantee. The longer the guarantee
the more effective it will be. It could be a 30 day, 60 day, 1
year, or lifetime guarantee.

3. Offer a free on-site repair service for products you sell.
This is convenient for people because they won't have to send it
away for repair and they won't have to be without the product
for a long period of time.

4. Publish testimonials on your ad copy. They will give your
business credibility and you'll gain peoples trust. It's
important to include the persons full name and location with the
testimonial.

5. Give people free bonuses when they order your product or
service. The free bonuses could be books, jewelry, reports,
newsletters, etc.

6. Give people a deadline to order. Tell people if they order by
Mar 28, 2002 they will get a discount or free bonuses. This will
create an urgency so they don't put off buying.

7. Offer free 24 hour help with all products you sell. Allow
customers to ask you questions by e-mail, by toll free phone, by
free fax, etc.

8. Provide free shipping with all orders. If you can't afford
it, you could offer free shipping on orders over a specific
dollar amount.

9. Give away a free sample of your product. You will gain
people's trust when you allow them to try out a free sample of
your product. If they like it they won't hesitate buying it.

10. Offer a buy one get one free deal. If you sell more than one
product this type of deal works great. People will feel they are
getting more for their money and order quicker.